smart bracelet up, smartwatch down
IDC releases wearable device data preview: smartwatch up, smart bracelet down
If you have to use one word to describe the current wearable device market, it's definitely "turning the corner but having another village." after a bitter winter in the industry, the smart wearable devices market seems to have a new wave of eruptions starting this year. This is a warming rhythm.
It is no exaggeration to say that, led by Apple's new smartwatch, consumers' enthusiasm for smart wear has been rekindled, raising questions about where wearable devices should go tomorrow. The wearable device market will continue to grow in the next five years, according to IDC, an international market data company, but the future of smartwatches and smart bracelets is very different.
Global wearable device shipments will reach 125.3 million units in 2018, up about 8.5 percent from last year's combined market, according to IDC. At the same time, they predict that smartwatches will continue to grow over the next five years and that smart bracelet will almost stop. One up, one down, what is that all about? Don't consumers love smart bracelets?
In the current situation, the smart bracelet is definitely a powerful piece of the wearable device market. The unparalleled performance-price strategy is indeed quite tempting, especially in the context of the industry's lukewarm swallowing. For tens or hundreds of dollars, you can experience the convenience of wearable devices, which of course is NICE.
However, the pattern is not always the same, as Apple's new smartwatch moves into professional health care, it is clear that it is reaping the wearable market. A penny is worth a penny and a product is expensive. Obviously, this is a successful mix of smartwatches, and by contrast, smartwatches are still stuck in homogenous product positioning, which will lead to a gradual decline in the competitiveness of the smartwatch market.
It is worth mentioning that Apple's watch OS share will drop from 44.4% in 2018 to 35.8% in 2022, according to IDC data. As for the Android camp, its market share will rise to 22. 4%.
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